SINA & Sports
SINA, together with ASTM Group, invests in sports and believes in the values they represent, aware of the role that sporting activity plays in the training of people, especially youth, and in the progress of the territories in which the Group is present.
SINA decided to sponsor Derthona Basket, a historic sports reality in the city of Tortona, where the Group has its headquarters. Currently, following a rapid rise in the Italian Basketball leagues, Derthona plays from the 2021/2022 season in the Serie A championship, which is the highest league in Italy. Ability to play in a team, spirit of sacrifice, desire to compete and win, respect for the rules are the principles that unite the ASTM Group and Derthona Basket.
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The Sport Citadel of Tortona
The Tortona local territory is promoted using the Group’s entrepreneurial approach: investing in people and in infrastructures to benefit the sport of basketball and sport activities in general.
In this context, the Sport Citadel of Tortona, which is currently under construction, will house the new 5,000-seat Sports Hall, as well as multifunctional sports facilities and large green spaces.
Commitment to the Territory
Event “Focus on sustainability”, organized in May 2022 in the City Theater of Tortona (AL), Italy
Derthona Basket is a very active reality in the area, promoter of numerous initiatives aimed at involving the communities, with a particular focus on children. In addition to spreading the positive messages typically related to sport, the team is committed to raising awareness of responsible behavior in everyday life, to promoting a healthy lifestyle and constructing a sustainable and environmentally friendly tomorrow.